Artprice by Artmarket has released a 22-rule manifesto for a regulated and transparent art market in the age of AI. The manifesto aims to impose order on the market through real-time price transparency and AI-powered provenance verification.
Overview
The art market has become increasingly volatile due to the growing influence of synthetic data and algorithmic manipulation. Artprice by Artmarket, a global leader in art market information, has taken a stand to champion documentary memory, traceability of artworks, and transparency of art market data.
The 22 Rules
The manifesto outlines 22 rules for a regulated and transparent art market, including:
- The art market needs memory, with exhaustive archives and a public historical record.
- Qualified art data is not a luxury, but the minimal infrastructure for a global market.
- An image is not enough; an artwork also lives through its provenance, exhibition history, and critical reception.
- Cultural capital deserves the same analytical rigor as other asset classes.
- Measuring the market does not desecrate art; it gives it a common language.
- Opacity is not a mark of elegance, but often a class privilege or way to maintain information asymmetry.
- The primary duty of an art market infrastructure is to reduce information asymmetry.
- Transparency does not destroy desire, but allows trust, comparison, and conviction to be built.
- Art history and art economics must no longer be separated.
- Digital technology must extend expertise, document rarity, inform decision-making, and preserve memory.
- Every economic market eventually comes to resemble its information system.
- A poorly documented market breeds rumors; a well-documented market fosters accountability and transparency.
- The art world can no longer claim universality while remaining illegible to the vast majority.
- Access to information is a prerequisite for true openness, notably to the countries of the Global South.
- Artists need documented visibility, not just media visibility.
- A career is also built within databases, biographies, indices, archives, and comparables.
- Collectors have a legitimate right to structured information.
- Auction houses, galleries, collectors, experts, institutions, insurers, museums, customs officials, banks, and financial institutions all belong to the same informational ecosystem.
- When data flows better, the entire market gains in maturity.
- The globalization of the art market demands continuous mapping.
- Cultural sovereignty is also achieved through databases, indices, and platforms.
- Artificial intelligence is only as valuable as the quality of the datasets it queries.
Conclusion
The Artprice manifesto is a call to action for the art market to become more regulated, transparent, and fair. By following these 22 rules, the art market can reduce information asymmetry, increase trust, and provide a more level playing field for all participants. As the art market continues to evolve, it is essential to prioritize transparency, documentation, and accountability to ensure a more sustainable and equitable future for the industry.