Sprout Social has unveiled its AI-powered social intelligence platform, designed to help organizations operationalize real-time, unfiltered market conversations at scale. Central to this launch is the upcoming expansion of Trellis, Sprout’s proprietary agentic AI engine. Purpose-built for social, Trellis will be integrated across the Sprout ecosystem — Publishing, Listening, the Smart Inbox, and Reporting — to help transform fragmented social data into organization-wide action.
Overview
The platform is designed to bridge the gap between social data and business action, surfacing real-time market signals from social to inform product development, customer care, and more. Trellis will evolve beyond Listening to become a conversational intelligence layer for the platform. By synthesizing social data across networks and combining it with insights from across Sprout, Trellis is designed to help teams ask complex questions and surface relevant, actionable insights faster.
What it does
The platform focuses on four key pillars of value:
- Predictive Media Intelligence: Leveraging agentic AI to help detect shifts in industry narratives as they emerge, allowing brands to respond proactively.
- Full-Funnel Social Optimization: Helping bridge the gap between social engagement and ROI through AI-powered insights designed to align social performance with broader business goals.
- Scalable Social Support: Moving beyond reactive replies to proactive engagement. AI helps surface the highest-priority interactions, enabling teams to provide personalized service at a global scale.
- Authentic Brand Amplification: Identifying high-affinity advocates and creators through AI-driven recommendations to extend brand reach with authenticity.
Trellis Studio, a dedicated environment, will allow organizations to build bespoke AI workflows, streamlining recurring workflows so that social intelligence can be tailored to their unique KPIs and operational needs. Available to all customers in July, Trellis aims to close the gap between insight and execution, providing automation and agentic workflows built to turn signals into action faster across the business.
In practical terms, this means that organizations can leverage Trellis to make data-driven decisions, respond to market shifts in real-time, and ultimately drive business growth. With the growing importance of social data in enterprise decision-making, Sprout’s AI-powered social intelligence platform is poised to help organizations operationalize social media intelligence at scale.