Tech

Quiq Brings AI Agents Into Production Across the Full Customer Journey

Enterprise AI platform Quiq expands its reach with Voice AI, a suite of conversational tools that integrates with existing customer experience infrastructure to orchestrate seamless interactions across the entire customer journey, from initial inquiry to post-purchase support. This strategic move enables businesses to deploy AI agents at scale, leveraging a unified platform to govern and optimize complex, multi-channel conversations. With over 150 global brands on board, Quiq's platform now supports the full lifecycle of customer engagement.

Quiq has launched Voice AI, a suite of conversational tools that extends its enterprise agentic AI platform into real-time voice interactions, enabling end-to-end customer journey orchestration across voice, messaging, and human agents.

Overview

Quiq’s updated platform supports enterprises transitioning from isolated AI pilots to scaled, governed deployments. The system maintains continuous context across channels, including chat, SMS, and voice, and integrates with existing customer experience infrastructure. Over 150 global brands currently use Quiq, including Roku, IHG Hotels & Resorts, West Elm, Brex, Panasonic, Urban Outfitters, Anthropologie, and Brinks Home. The company also introduced a new brand identity reflecting its focus on connected, transparent, and scalable AI-driven customer experiences.

What it does

Voice AI enables seamless handoffs between digital messaging and voice conversations without context loss. Customers can switch channels mid-interaction, and human agents receive full interaction history when escalations occur. All interactions—voice or digital—are governed by the same configurable rules, ensuring brand alignment, compliance, and operational oversight.

The platform supports multi-brand, multi-language, and multi-channel operations simultaneously. One global retail customer runs a single AI agent across four brands, seven countries, and four communication channels, adapting in real time to brand voice, language, and customer history.

Quiq deploys two types of AI agents:

  • AI Agents that resolve customer inquiries autonomously
  • AI Assistants that support human agents during escalations

Context persists across all touchpoints, preventing repetition and miscommunication. The system is designed to handle enterprise complexity—including compliance, workflows, and brand standards—while delivering a simplified experience to the end user.

Tradeoffs

Quiq does not abstract away enterprise complexity; instead, it builds governance, transparency, and configurability into the core architecture. This allows for reliable, auditable decision-making but requires integration with existing workflows and systems. The platform is not positioned for small businesses or simple use cases but for large organizations needing centralized control over AI behavior across global operations.

When to use it

Quiq is suited for enterprises in retail, hospitality, and consumer services seeking to reduce cost per contact, increase revenue, and improve customer satisfaction through coordinated AI and human agent workflows. It is particularly relevant for organizations operating across multiple brands, regions, or languages and those moving from AI experimentation to production-scale deployment.

Quiq continues to invest in AI performance visibility, AI-human coordination, and execution reliability. A live demo of Voice AI is available on Quiq’s YouTube channel.

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