Media Consulting Group (MCG) has appointed Gali Davidi as Chief AI Officer (CAIO) to drive agentic innovation in programmatic media. Gali, a distinguished AI strategist and engineering leader, will spearhead MCG's AI roadmap and accelerate the deployment of agentic technologies.
Overview
MCG is a buy-side programmatic activation partner that helps agencies access premium display, video, and streaming TV inventory with greater control and precision. The firm focuses on enriching, shaping, and activating supply before it enters buying environments through an agentic-first framework. By deploying autonomous AI agents and Large Language Models (LLMs), MCG enables agencies to navigate the programmatic landscape using natural language interfaces and intelligent, self-optimizing workflows.
What it does
Gali's appointment marks a pivotal moment for MCG as it shifts toward an