Burke, Inc., a global data-driven insights consultancy, and BrandRank.AI, an AI-driven brand analytics platform, have announced a strategic partnership to help brands compete in a marketplace increasingly shaped by artificial intelligence. The partnership combines Burke's deep understanding of consumer behavior with BrandRank.AI's ability to track how brands are represented in AI-generated answers.
Overview
The partnership aims to provide brands with a competitive edge in the marketplace by leveraging AI-driven analytics. According to new proprietary research from Burke, nearly half of consumers (48%) used AI to inform a purchase decision in March 2026, up from just 28% in June 2024. Among those users, 58% say AI is changing how they discover and evaluate brands, with nearly one in four already relying less on traditional online search.
What it does
BrandRank.AI has conducted thousands of audits across the world's leading brands to measure the challenge of showing up clearly and credibly in AI-generated responses. Its Brand Health and Trust framework provides brands with a clear, actionable view of their position within the AI answer ecosystem. The partnership will introduce BRAND ANSWER—a diagnostic that reveals how AI answers portray a brand, where it is missing from key consumer questions, and how it compares to competitors in AI-driven responses.
The goal is to create immediate clarity around the gap between brand intent and AI reality, fueling more focused, insight-driven action. By integrating consumer insight with AI analytics, the partnership addresses a growing gap between brand positioning and AI-driven outcomes - enabling companies to compete in the new answer economy. Burke will leverage BrandRank.AI's analytics platform to deliver visibility into AI performance, while BrandRank.AI will incorporate Burke's data expertise and Relevance + Momentum brand strategy framework to ground its analytics in real human behavior.
In practical terms, this partnership can help brands navigate the increasingly complex landscape of AI-driven consumer behavior. By providing actionable insights and diagnostics, brands can ensure that their messaging and positioning are aligned with the realities of AI-driven search and decision-making. This can help brands build trust and credibility with consumers, ultimately driving revenue and growth.