Abel Communications, an integrated public relations and strategic communications agency, has joined the Brandi Agency Partnership Program. The program is a global initiative that helps agencies strengthen their clients' presence and authority in AI-generated answers. Brandi AI provides an intelligence-driven platform for enterprise AI visibility, Brand Intelligence, and Generative Engine Optimization (GEO).
The partnership aims to address how generative AI reshapes audience discovery and brand evaluation. Abel Communications will use Brandi AI to help clients uncover how their brands are surfaced, cited, and discussed across AI platforms like ChatGPT, Gemini, Claude, and Perplexity. The agency will also identify opportunities to strengthen credibility and authority, translating those insights into more consistent visibility and trust.
What the partnership does
Through the partnership, Abel Communications will offer services that include:
- Analyzing how brands appear in AI-generated answers across multiple platforms.
- Identifying why brands do or do not show up in AI search results.
- Developing communications strategies based on those insights, leveraging the agency's expertise in earned media, thought leadership, and content creation.
Jessica Fast, vice president of Abel Communications, stated that Brandi AI provides meaningful insight into how brands appear across AI-generated answers and why they appear or do not. She noted that paired with Abel's expertise, those insights help guide communications strategies designed to strengthen visibility and trust.
Why AI visibility matters
AI visibility refers to how clearly and accurately a brand, organization, product, or expert appears in AI-generated answers across platforms such as ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews. As audiences use AI tools to research topics, compare options, and evaluate companies, AI visibility is becoming an important part of brand discoverability and reputation.
If a brand does not appear, appears inaccurately, or is described inconsistently in AI-generated answers, it may miss opportunities to build recognition, credibility, and trust with audiences using AI-driven discovery tools. Agencies like Abel Communications can help companies understand how they appear in AI search results and increase the frequency with which AI tools mention them through strategic public relations, communications, and marketing programs.
Factors influencing AI visibility
A brand's AI visibility can be influenced by the clarity, accuracy, authority, and consistency of information available across the web. Helpful owned content, credible media coverage, expert thought leadership, strong third-party references, structured information, and consistent brand messaging can help AI systems better understand what an organization does, who it serves, and why it is relevant.
Brands and companies can strengthen their AI visibility by:
- Publishing clear, useful, expert-informed content that answers the questions their audiences ask.
- Maintaining accurate information across owned and third-party channels.
- Earning credible media and industry references.
- Improving structured information.
- Regularly evaluating how AI tools describe the organization, its category, products, executives, and expertise.
About the companies
Abel Communications is a full-service public relations firm delivering strategic communications programs for regional and national clients in sectors including health and wellness, professional services, and local, national, and global brands. The firm provides strategic counsel at the intersection of media relations, content development, social media, and digital strategy.
Brandi AI is a platform for enterprise AI visibility and Generative Engine Optimization (GEO). It tracks high-intent questions buyers ask AI and shows whether—and how—a brand is mentioned or cited in AI-generated answers. The platform provides data-driven guidance and optimization tools to help marketers refine existing web content and create new AI-ready content. It is used by Fortune 500s, global agencies, and mid-market brands across B2C and B2B industries.
Bottom line
The partnership between Abel Communications and Brandi AI reflects a growing trend: PR and marketing agencies are adapting to the shift from traditional search engines to AI answer engines. For organizations looking to maintain visibility and trust in this new landscape, the combination of earned media expertise and AI-specific optimization tools may become a standard offering.