Uber CEO Dara Khosrowshahi is pushing the company beyond rides and food delivery into travel booking, on-demand retail, and in-car services — a move he frames as a preemptive defense against AI intermediaries that could soon route demand away from Uber's app.
The everything-app strategy
At Uber's annual GO-GET event, the company announced a partnership with Expedia to let users book hotels directly in the Uber app. Uber One members get 10% off every Uber ride and hotel booking, plus 20% off a rotating list of 10,000 hotels. The company also introduced services like having coffee and snacks delivered to your Uber when it arrives, and personal shopping assistance.
Khosrowshahi sees this as a natural extension of Uber's existing travel footprint: the company handles 100 million airport trips per year and 1.5 billion trips outside users' home cities annually. The bet is that Uber can shift from being purely an on-demand service to a scheduled one — a transition the company began testing years ago with Uber Reserve, which now has 99% reliability.
The AI threat
Khosrowshahi acknowledged that AI-powered chatbots and agents pose a direct risk to Uber's business model. If users can simply tell an AI assistant "book me a ride" and have it route demand to the cheapest or fastest provider, Uber risks being reduced to a commoditized API. The everything-app strategy is designed to make Uber the default interface for real-world logistics, owning the end-to-end user journey from planning to execution.
"OpenAI is an incredible company, but they don't live in the probabilistic real world that we live in," Khosrowshahi said. He contrasted Uber's daily experience of dealing with cancellations, traffic, and road closures with the theoretical nature of AI planning.
Internal AI adoption
Khosrowshahi also discussed how AI is reshaping Uber's internal operations. The company's CTO recently revealed that Uber had already burned through its entire token budget for the year by early April. Khosrowshahi said he is rethinking how fast the company will hire as it spends more on AI tokens, and is reconsidering software team structures as AI tools blur the lines between product managers, designers, and engineers.
Tradeoffs and risk
Khosrowshahi emphasized that the company is deliberately taking more risks as it grows larger and more resilient. With nearly $10 billion in cash flow, Uber can absorb bigger mistakes than it could when he first joined. He cited the successful launch of a women riders/drivers feature and the eventual success of a taxi product after an earlier failure as examples of smart risk-taking.
The