Tech

Creatable launches the first Predictive AI to help book creators for ecommerce

Creatable’s Predictive AI upends influencer marketing by letting brands forecast ecommerce conversion rates—down to the basis point—before a single post goes live. Trained on 12 years of closed-loop social-commerce data from Ulta Beauty and Aeropostale, the model scores creators against SKU-level performance, turning what was once a guess into a real-time bidding marketplace for attention.

Creatable's Predictive AI (CAI) is a tool that helps brands forecast ecommerce conversion rates before a single post goes live. It is trained on 12 years of closed-loop social-commerce data from Ulta Beauty and Aeropostale, and scores creators against SKU-level performance.

Overview

CAI is built on a dataset of 12 years of proprietary ecommerce first-party creator engagement and conversion data, in addition to openly accessible social data. This allows it to predict precise conversion outcomes at the content level.

What it does

CAI scans millions of creator profiles to identify the highest-performing

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